We believe in you

The world is full of talent, of innovative ideas and new technologies to meet the challenges of retail. It's time to accelerate these projects and turn them into the sector’s successful businesses of the future.

The first edition of the Aragón Open Future_’s retail acceleration programme is here. The registration period to take part in this innovation programme opens on 15 December 2016 and runs until 26 January 2017.

The stakeholders involved in the retail value chain know first-hand the challenges to be faced on a daily basis. That's why the Aragón Open Future_ retail acceleration programme has worked with those involved from the very start.

The four challenges set for talented innovators and entrepreneurs were defined through a number of collaborative work sessions with local businesses. They will continue to be involved throughout the process; monitoring the selected projects as well as using the best solutions in their own businesses.

Challenge 1: New business services integrated into platform models.

Value chains have been transformed into value networks. Businesses increasingly need to integrate common solutions that give their business models greater sustainability. How? By taking advantage of and sharing resources to bring about an ecosystem of sustainable businesses.

What are we looking for?

For this reason we are looking for projects and solutions that are capable of offering new services in the sector, or that make new relationship models for different stakeholders in the sector possible.

There are multiple solutions that respond to this challenge, from gamification applications between businesses to joint loyalty programmes or marketplaces of services between businesses, among many others

Challenge 2: Improve the shopping experience.  

Some years have passed since users put an end to established barriers. They like to touch, feel, smell and even to listen. And this user experience continues to evolve. Today shops don't just sell; they are also spaces for making an impact.

What are we looking for?

The evolution of the user experience requires new innovative ideas that improve this shopping experience: innovative formulas that focus on the customer’s sensory, emotional or social experience during the shopping process.

How? With innovative spaces, customisations, smartcommerce, virtual reality, popup stores, etc.

Challenge 3: Customer insights: get to know the customer better.

We live in a hyperconnected society, with access to a great quantity of information and with the possibility of interacting in real time with anyone, anywhere in the world. The retail sector has also taken note of this evolution, with existing customers who are shopping ever more intelligently.

What are we looking for?

The emergence of this new user is a great opportunity for retail, but is also a challenge. How can we guide new customer without forgetting about traditional ones? We are searching for solutions and projects capable of responding to this question, in order to understand the customer better and to anticipate their needs, to act in real time and in a personalised way.  

Technologies such as Big Data or NFC, techniques such as neuromarketing or product analysis, are only some examples of the many possibilities that exist to provide a response to this challenge.

Challenge 4: Hybrids of the physical and digital throughout the sector's value chain.

Increasingly, users are demanding the possibility of 24-hour shopping. Shopping from afar is increasingly more frequent and, as a consequence, logistics processes are also increasingly more complex.

What are we looking for?

Businesses find themselves facing the challenge of adapting to these needs and they are looking for projects with innovative solutions that make it possible for the traditional physical model to work alongside the challenge of the digitalisation of the sector. In all of the processes of the value chain, efficiency is key to this challenge: interaction with the client, the supply chain, logistics, stock management and post-sale service.

The possibilities are multiple, especially if you have a project that makes use of the Internet of Things, shipping optimisation systems, mobile commerce or any type of technology or system that helps bridge the gap between the physical and digital in the retail sector.

Who can take part?

It doesn't matter where in the world you're reading this; this first call is international and we’re looking for up to 12 projects.

If you have solutions that can respond to one or several of the challenges set and the representative of the project or startup is a natural person, of legal age and with the legal capacity to be bound by legal obligation, then this is the programme for you!