Today, retail faces several challenges: adapting to new business models based on emotional bonding that allow customers to live memorable experiences; and assimilating the digital transformation. This is why T-ZIR was born: to address the challenge of innovation together with the entire value chain of commerce and with a space enabling creativity and experimentation.
Summary of last year’s edition:
In this way, Zaragoza becomes the hub of this pioneering ecosystem devoted to innovation in retail, hand in hand with the sector’s entire value chain.
These are our three main attributes:
We were the first Retail Accelerator in Spain. Within the framework of Aragón Open Future_, we work to shape innovative ideas into real businesses that transform retail.
With our acceleration programs we seek to devise the perfect ecosystem between start-ups and shops, for the creation and training of innovative teams qualified for accelerating technological and non-technological projects that can be applied within the short-term retail framework.